Did you know that forum and blogging software technically are same? The emphasis is more on blogging since these are spidered by search engines better. That eventually means that your blog pages will have a higher chance of turning up in searches.
If the business owner blog on a regular and frequent basis, that coupled with quick ‘spiderbility’ keeps your blog in high rankings.
You can take this opportunity one notch higher if the blog is part of the root (www.name.com/blog) rather than a sub domain (blog.name.com).
Contact us today to see how we cam combine this strategy into your existing or new search marketing campaigns.